Privacy Policy

Foreword by the owners: Gian Luigi and Claudio Baiardo

Without prejudice to what is necessary to write by law below, often complying with boring bureaucratic and administrative terms, we would like to underline that for us the relationship with the customer is absolutely friendly and confidential. For over 20 years we have been working every day to guarantee our customers the best possible shopping and consumption experience.

We know that we live in a world that is increasingly connected today and that Privacy understood in the spirit of the legislator is often disregarded and fails to be substantial.

We are only interested in staying in touch with customers who enjoy this absolutely friendly relationship and for this reason we always tend to scrupulously observe the wishes of those who relate to us

Therefore, for us there are no problems (which we prevent if possible) but solutions that we always apply to ensure that our customer is satisfied and happy!

This is the philosophy that has characterized our family business for over 20 years and which has allowed us to have over 40,000 satisfied families today.


Data controller

The data controller is FRATELLI BAIARDO S.N.C. by Baiardo Gian Luigi and Claudio. Offices (registered office) and Warehouse: Via Tommaso Littardi, 126 - 18100 Imperia

Purpose of processing

The data is processed for the following purposes:

  1. purchase: management of purchase orders and shipments;
  2. payments: management of payments and any refunds following returned goods;
  3. website: strictly connected and necessary for registering on the site, for using the related information services, for managing contact or information requests;
  4. direct marketing, subject to express consent, i.e. sending advertising material, direct sales, carrying out market research or commercial communication of products and/or services offered by FRATELLI BAIARDO S.N.C. by Baiardo Gian Luigi and Claudio; this activity can be performed using:
    1. sending advertising/informative/promotional material,
    2. and/or invitations to participate in initiatives,
    3. events and demonstrations,
    4. offers aimed at rewarding users/customers, carried out using "traditional" methods (for example, paper mail and/or operator calls), or through "automated" contact systems (for example, SMS and/or MMS, telephone calls without operator intervention, e-mails, faxes, interactive applications), pursuant to art. 130c. 1 and 2 of Legislative Decree 196/03 and subsequent amendments;
    5. social media (digital): Information activity on one's own digital spaces.

Type of data processed

The personal data that will be processed are those collected when registering on the site or subscribing to the newsletter. As for the cookies on the site, it is possible to check the appropriate banners and information posted on the site at the link

Essentiality of the processed data

BAIARDO BROTHERS S.N.C. di Baiardo Gian Luigi e Claudio collects personal data only when this is essential for achieving the stated purpose.


Financial Data (Credit Cards, PayPal, Amazon Pay, Satispay, Klarna)

FRATELLI BAIARDO S.N.C.di Baiardo Gian Luigi e Claudio does not hold the credit card data of its Customers

Therefore, for the transmission of the above data, FRATELLI BAIARDO S.N.C. of Baiardo Gian Luigi and Claudio uses:

  • For payments by Credit Card, the payment system ShopifyPayments compliant with the PCI standards and supports check-out with 3D Secure which includes:

    • Checkout with 3D Secure
    • PCI standard compliant servers
    • Encryption of payment data
  • For payments with PayPal, upon completion of the order, the customer will be directed to the Paypal login page. The amount relating to the order is charged to the Paypal account at the time the order is acquired.
  • For payments with Amazon Pay, the service allows you to send payments for products and services using the payment methods already associated with your account. To make a payment, you can use one of the methods available in your account.
  • For payment with Satispay, this app allows you to pay for your online purchases by linking it to your bank account. The Satispay app is powered directly by the private current account or by the rechargeable card with IBAN code and is not linked to the credit/debit card codes, which are not required either during the registration phase or when using the service .
  • For payment with Klarna after completing the order, the customer will be directed to the Klarna login page. It is possible to divide the payment into 3 installments without interest to spread the cost of the purchase over time.
For customers who do not have a credit card or who do not wish to send their credit card data over the Internet, FRATELLI BAIARDO S.N.C. di Baiardo Gian Luigi e Claudio, offers all its customers the possibility of paying cash on delivery for the goods directly to a person in charge at the time of delivery, or by bank transfer (in advance).


Sale of alcohol prohibited to minors under 18

The sale of alcoholic beverages, both online and offline, is subject to article 14-ter of law 30 March 2001, n. 125 "Framework law on alcohol and alcohol-related problems", which provides that "anyone who sells drinks alcoholic has the obligation to ask the purchaser, at the time of purchase, to show an identity document, except in cases where the eldest age of the purchaser is manifest".Theunder the law is clear in providing for the obligation for anyone who sells alcoholic beverages - regardless of the means used - to check the age of the buyer by requesting proof of identity. The generic nature of the provision does not allow the sale through digital channels to be excluded from its scope, it must therefore also be applied in the case of e-commerce. It will therefore be the concern of our customer service in case of purchase of products belonging to these sensitive categories to ascertain in a safe and unequivocal way the age of the purchaser.

Methods and logic of data processing

The processing of data also carried out with the aid of electronic or automated means to store, manage and transmit the data is carried out by FRATELLI BAIARDO S.N.C. by Baiardo Gian Luigi and Claudio.

The data processing will be carried out with logic of organization and processing of personal data, also relating to the logs originating from the access and use of the services made available via the web, of the products and services used related to the purposes indicated above and, in any case, in order to guarantee the security and confidentiality of the data

The information for the purchase of the products will be processed for ANTI-FRAUD purposes (as required by EU directive 2015/2366 and subsequent updates).


Data retention

Unless otherwise indicated by the interested party or otherwise required by law, the archives containing personal data are kept for the time necessary to provide the service.

More specifically, the data will be kept for a period not exceeding ten years for administrative and accounting management needs deriving from national regulations.

Otherwise, data retention for direct marketing purposes will be equal to ten years for sending communications by post and five years for communications by telephone and e-mail.


Security measures

Regarding data security, in the sections of the website set up for particular services, where personal data is requested from the user, the data is encrypted using a security technology called Secure Sockets Layer, abbreviated to SSL. The SSL technology encodes the information before it is exchanged via the Internet between the user's computer and the Company's central systems, making it incomprehensible to unauthorized persons and thus guaranteeing the confidentiality of the information transmitted; moreover, the transactions carried out using electronic payment instruments are carried out directly using the platform of the Payment Service Provider (PSP) and FRATELLI BAIARDO S.N.C. di Baiardo Gian Luigi e Claudio keeps only the minimum set of information necessary to manage any disputes.


Data Breach

Precisely with reference to the aspects of personal data protection, the user/customer is invited, pursuant to art. 33 of the GDPR to report to FRATELLI BAIARDO S.N.C. di Baiardo Gian Luigi e Claudio any circumstances or events from which a potential "violation of personal data" ("data breach") may arise in order to allow an immediate assessment and the adoption of any actions aimed at countering this event by sending a communication to or by contacting Customer Service. The measures adopted by the Company do not exempt the Customer from paying the necessary attention to the use, where required, of passwords/PINs of adequate complexity, which he will have to update periodically, especially if the subject has been violated/known by third parties, as well as keep with attention and make it inaccessible to third parties, in order to avoid improper and unauthorized use.

Transfer of data abroad (non-EU)

For the pursuit of the purposes indicated above, FRATELLI BAIARDO S.N.C. di Baiardo Gian Luigi e Claudio does not transfer personal data abroad, which are therefore kept within the Italian territory. However, it may communicate and have the personal data of users/customers processed, in Italy and abroad, by third parties with whom we have relationships, where these third parties provide services at our request. We will provide these third parties only with the information necessary to perform the services requested, taking all measures to protect your personal data. The data may be transferred outside the European Economic Area if this is necessary for the management of your contractual relationship.In this case, protection and security obligations equivalent to those guaranteed by the Data Controller will be imposed on the recipients of the data. In the case of use of services offered directly by Partners, we will only provide the data strictly necessary for their performance. In any case, only the data necessary for the pursuit of the intended purposes will be communicated and, where required, the guarantees applicable to data transfers to third countries will be applied.


Scopes of communication and data transfer

We may also disclose personal data to our commercial service providers, for marketing reasons, appointed for this purpose as external data processors. Furthermore, personal data may be communicated to the competent public entities and authorities for the fulfillment of regulatory obligations or to ascertain responsibility in the event of computer crimes against the site as well as communicated to, or allocated to, third parties (as managers or, in the case of electronic communication service providers, independent owners), who provide IT and telematic services (e.g.: hosting, management and development of websites) and of which FRATELLI BAIARDO S.N.C. di Baiardo Gian Luigi e Claudio makes use of for the performance of tasks and activities of a technical and organizational nature instrumental to the functioning of the website. The subjects belonging to the above categories operate as separate Data Controllers or as Managers appointed for this purpose by FRATELLI BAIARDO S.N.C. by Baiardo Gian Luigi and Claudio.

Personal data may also be known by Company employees/consultants who are specifically trained and appointed as Data Processors.

Exercise of the rights of the interested parties

We guarantee users the possibility to contact us at any time to request any information/clarification relating to the use of personal data; in particular it will be able to:

  1. access your personal data, obtaining evidence of the purposes pursued by the Data Controller, the categories of data involved, the recipients to whom they may be communicated, the applicable retention period, the existence of automated decision-making processes;
  2. obtain without delay the rectification of inaccurate personal data concerning you;
  3. obtain, in the foreseen cases, the cancellation of your data;
  4. obtain the limitation of the treatment or to oppose it, when possible;
  5. request the portability of the data that you have provided to the Company, i.e. to receive them in a structured format, commonly used and readable by an automatic device, also to transmit such data to another holder, within the limits and with restrictions provided for by art. 20 of the GDPR;

For the exercise of the rights recognized by the new data protection legislation (Articles 15-22, EU Regulation 679/2016), including the right to lodge a complaint (pursuant to Article 77 of the GDPR) you can send an email to the competent supervisory authority (Personal Data Protection Authority) to 

For the treatments referred to in point 4) of the treatment purposes (direct marketing) the Customer can always revoke the consent and exercise the right to object to direct marketing (in "traditional" and "automated" form). The objection, in the absence of otherwise indicated, will refer to both traditional and automated communications.


It is possible to request the complete list of external data processors by sending a request to the email address

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This Privacy Policy is subject to periodic updates in order to adapt its content to legislative and regulatory developments, from time to time, made to the Website

In any case, we will take care of making the latest updated version available to you in the appropriate section of the website.

Version updated to August 26, 2021.


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